Top STR Markets — cap rates, occupancy & nightly rates

Browse top US markets or deep-dive any ZIP code.

Southeast

Gatlinburg

TN · Southeast

3.2% cap Live

Great Smoky Mountains gateway — year-round demand

62%
Occupancy
$297
Avg/night
$918K
Median price
CabinChaletCondo
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Destin

FL · Southeast

2.2% cap Live

Florida Panhandle's Emerald Coast gem

62%
Occupancy
$198
Avg/night
$1.6M
Median price
CondoGulf-front HomeTownhouse
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Asheville

NC · Southeast

4.7% cap Live

Blue Ridge arts & culture — strong year-round demand

62%
Occupancy
$384
Avg/night
$799K
Median price
CottageCraftsmanCabin
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Nashville

TN · Southeast

3.1% cap Live

Music City — bachelorette capital of America

62%
Occupancy
$400
Avg/night
$1.3M
Median price
Single FamilyTownhouseCondo
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Pigeon Forge

TN · Southeast

4.1% cap Live

Smoky Mountain gateway — cabins and family demand

62%
Occupancy
$295
Avg/night
$885K
Median price
CabinChaletLog Home
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New Orleans

LA · Southeast

7.3% cap Live

The Big Easy — events-driven STR demand year-round

62%
Occupancy
$365
Avg/night
$763K
Median price
Shotgun HouseCreole CottageCondo
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Charleston

SC · Southeast

1.2% cap Live

Historic charm meets coastal demand — premium SE market

62%
Occupancy
$130
Avg/night
$4.3M
Median price
Single FamilyCottageCondo
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Myrtle Beach

SC · Southeast

6.4% cap Live

60 miles of beach — high-volume East Coast STR market

62%
Occupancy
$322
Avg/night
$754K
Median price
CondoOceanfront UnitTownhouse
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Gulf Shores

AL · Southeast

9.5% cap Live

Alabama Gulf Coast — underrated value coastal STR

62%
Occupancy
$198
Avg/night
$949K
Median price
CondoBeach HouseGulf-front Unit
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Hilton Head Island

SC · Southeast

2.3% cap Live

Luxury golf and beach island — premium repeat visitor market

62%
Occupancy
$454
Avg/night
$2.7M
Median price
VillaSingle FamilyCondo
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Savannah

GA · Southeast

10.9% cap Live

Georgia's most walkable city — historic district STR gem

62%
Occupancy
$310
Avg/night
$1.2M
Median price
Historic HomeRowhouseCottage
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Kissimmee

FL · Southeast

4.1% cap Live

Disney's backyard — world's most visited STR market

62%
Occupancy
$936
Avg/night
$825K
Median price
Single FamilyVacation HomeTownhouse
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Panama City Beach

FL · Southeast

3.9% cap Live

Florida Panhandle — high-volume family and spring break market

62%
Occupancy
$310
Avg/night
$1.0M
Median price
CondoBeach HouseGulf-front Unit
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Key West

FL · Southeast

1.7% cap Live

Southernmost point — premium year-round island STR

62%
Occupancy
$285
Avg/night
$2.0M
Median price
Conch HouseCottageCondo
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St. Augustine

FL · Southeast

5.5% cap Live

America's oldest city — history and beach demand combined

62%
Occupancy
$295
Avg/night
$738K
Median price
Historic HomeCottageSingle Family
View market analysis

Miami Beach

FL · Southeast

0.5% cap Live

South Florida luxury STR — global demand, premium ADR

62%
Occupancy
$622
Avg/night
$18.0M
Median price
CondoLuxury ApartmentTownhouse
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Anna Maria Island

FL · Southeast

1.3% cap Live

Old Florida charm — Gulf Coast's most beloved island escape

62%
Occupancy
$420
Avg/night
$3.8M
Median price
Beach CottageSingle FamilyGulf-front Home
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Clearwater Beach

FL · Southeast

2.2% cap Live

Tampa Bay's top beach — high-volume Gulf Coast STR

62%
Occupancy
$400
Avg/night
$2.7M
Median price
CondoBeach HouseGulf-front Unit
View market analysis

Sarasota

FL · Southeast

1.7% cap Live

Florida arts capital — Siesta Key and cultural tourism

62%
Occupancy
$295
Avg/night
$3.8M
Median price
CondoSingle FamilyBeach Cottage
View market analysis

30A / Santa Rosa Beach

FL · Southeast

2.7% cap Live

Florida Panhandle's premium coastal corridor

62%
Occupancy
$420
Avg/night
$2.3M
Median price
Single FamilyCottageGulf-view Home
View market analysis

Amelia Island

FL · Southeast

4.6% cap Live

Florida's northernmost barrier island — quiet luxury STR

62%
Occupancy
$356
Avg/night
$1.2M
Median price
Single FamilyOceanfront HomeCottage
View market analysis

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