STRROI is a short-term rental (STR) investment analysis platform. It pulls live MLS listings, scores every property for STR return on investment (ROI) using real Airbnb comps, and generates AI-written deal memos — so investors can underwrite deals faster and with more confidence.

How does the buy rating work?

Every property is scored 1–10 based on cash-on-cash return (35%), cap rate (30%), monthly cash flow (20%), and property quality signals (15%). Scores of 8–10 are Strong Buy, 6–7 are Buy, 4–5 are Hold, and below 4 are Pass.

What data does STRROI use?

STRROI combines live MLS listing data with real short-term rental comp data — the same active listings your competition will be booking. Cap rates, ADR, occupancy, and cash flow are all calculated from real market data, not estimates.

What is an AI Deal Memo?

An AI Deal Memo is a full investment analysis document generated by AI in under 30 seconds. It includes an investment thesis, comparable rental analysis, risk factors, financing scenarios, sensitivity tables, and a buy/pass recommendation — formatted to share with partners or lenders.

Is there a free plan?

Yes. The free plan gives you full access to the STRROI interface using demo market data, so you can explore every feature before committing. Paid plans start at $24/month and unlock live MLS searches, real STR comps, and AI-powered analysis.

How is STRROI different from AirDNA or Mashvisor?

AirDNA and Mashvisor show you STR performance data for properties you already own or are researching manually. STRROI starts from live for-sale MLS listings and automatically underwriting each one for STR viability — so you're finding deals, not just analyzing them. The AI Deal Memo feature is also unique: no other STR tool generates a full underwriting memo from live comps.

Southeast8.8% avg cap rate

Myrtle Beach, SC

60 miles of beach — high-volume East Coast STR market

Myrtle Beach offers 60 miles of continuous Atlantic coast, 100+ golf courses, and a family-focused tourism infrastructure that makes it one of the highest-volume STR markets on the East Coast. Entry prices are among the lowest of any major coastal market, making it an accessible first STR investment with solid cap rates and high occupancy during peak season.

8.8%

Avg Cap Rate

Net operating income / price

65%

Avg Occupancy

Annual average

$225

Avg Nightly Rate

All property types

$295K

Median Price

STR-viable properties

Estimated Annual Performance

Gross rental revenue

65% occ × $225/night

$53,381

Est. operating expenses

Mgmt, cleaning, supplies, insurance (~40%)

– $21,352

Est. net operating income

Before mortgage & depreciation

$32,029

At median price

Implied cap rate

10.9%

* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.

Why Investors Choose Myrtle Beach

One of the most affordable coastal STR entry points in the US

High volume market — large, predictable demand base

100+ golf courses drive shoulder season and group demand

Oceanfront condos available well below competing beach markets

Peak season: Memorial Day – Labor Day, Spring Break

Top property types: Condo, Oceanfront Unit, Townhouse

Primary zip: 29577, 29572, 29579, 29588

Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.

Run a live analysis in Myrtle Beach

Search active MLS listings in Myrtle Beach and instantly see cap rates, cash flow projections, and STR comp-backed nightly rates — all in one underwriting report.

Search Myrtle Beach Listings

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