Myrtle Beach, SC
60 miles of beach - high-volume East Coast STR market
Myrtle Beach offers 60 miles of continuous Atlantic coast, 100+ golf courses, and a family-focused tourism infrastructure that makes it one of the highest-volume STR markets on the East Coast. Entry prices are among the lowest of any major coastal market, making it an accessible first STR investment with solid cap rates and high occupancy during peak season.
Estimated Annual Performance
* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.
Why Investors Choose Myrtle Beach
Myrtle Beach STR investing, answered
Is Myrtle Beach, SC a good short-term rental market?
Myrtle Beach is a Southeast STR market averaging a 10.9% cap rate, 65% annual occupancy, and $225/night across STR-viable listings. Myrtle Beach offers 60 miles of continuous Atlantic coast, 100+ golf courses, and a family-focused tourism infrastructure that makes it one of the highest-volume STR markets on the East Coast. Entry prices are among the lowest of any major coastal market, making it an accessible first STR investment with solid cap rates and high occupancy during peak season.
What is the average Airbnb occupancy rate in Myrtle Beach?
STR-viable properties in Myrtle Beach average about 65% occupancy across the year. Peak season is Memorial Day - Labor Day, Spring Break. Occupancy here reflects availability-adjusted booking performance, not raw calendar occupancy, so it represents what a full-time operated rental can realistically achieve.
How much do short-term rentals earn in Myrtle Beach?
At $225/night and 65% occupancy, a typical Myrtle Beach STR grosses roughly $53,381 per year before expenses, leaving an estimated $32,029 in net operating income against a $295K average price, an implied 10.9% cap rate. Individual results depend on property, amenities, and management.
What types of properties work best for STR in Myrtle Beach?
The strongest-performing STR property types in Myrtle Beach are Condo, Oceanfront Unit, Townhouse. One of the most affordable coastal STR entry points in the US. Matching the local guest profile and the amenities that drive bookings in this market matters more than raw square footage.
What is the median STR-viable home price in Myrtle Beach?
STR-viable listings in Myrtle Beach average around $295K. Primary STR ZIP codes include 29577, 29572, 29579. Combined with the market's 10.9% average cap rate, that price level sets the return baseline you'd underwrite against.
Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.
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