Branson, MO
Ozarks entertainment hub - Midwest cabin and lake market
Branson is the Midwest's most visited STR market, drawing over 9 million visitors annually to its live entertainment shows, Table Rock Lake, and Silver Dollar City theme park. Cabin and lakefront properties outperform standard homes significantly.
Across 110 active STR-viable listings analyzed this month, Branson shows a 4.4% median cap rate at a $265K median list price, 35% occupancy, and $190/night. That ranks #13 of 57 markets in STRROI's live ranking. At typical prices, cash flow is tight: most listings only pencil out with a large down payment, a below-list purchase, or above-market nightly rates.
Branson real estate market right now
As of October 17, 2026, STRROI is tracking 110 homes for sale in Branson that could run as short-term rentals, at a median list price of $264,950. The middle half are priced between $199K and $426K. That works out to a median of $181 per square foot for a typical 1,442 square foot home. Homes here have been on the market 86 days on average, close to the 101 days typical across the 56 markets in STRROI's ranking. 44 of them were listed in the last 30 days.
These numbers cover the homes for sale STRROI analyzes as potential short-term rentals in Branson, mainly ZIP 65616. They are not every home sale in the area, so they can differ from MLS-wide figures. Month-by-month price history starts Oct 2026 and fills in as the market is re-checked each month.
What's for sale in Branson right now
Of the 110 homes for sale we analyzed in Branson, 5 (5%) project positive monthly cash flow with 20% down at a 7.5% rate, and 4 rate Buy or better on STRROI's 1-10 scale. 3-bedroom homes are the most common (37 for sale, median $250K). Returns are strongest in 5+ bedroom homes at a 4.8% median cap rate, and weakest in 1-bedroom homes at 3.4%. By property type, single-family homes lead at a 4.8% median cap rate across 41 listings.
- Buy: 4
- Moderate Buy: 2
- Watch: 8
- Weak: 67
- Avoid: 29
| Beds | For sale | Median price | Cap rate |
|---|---|---|---|
| 1 | 7 | $129K | 3.4% |
| 2 | 32 | $218K | 4.1% |
| 3 | 37 | $250K | 4.4% |
| 4 | 15 | $400K | 4.7% |
| 5+ | 18 | $665K | 4.8% |
| Type | For sale | Median price | Cap rate |
|---|---|---|---|
| Single-family homes | 41 | $349K | 4.8% |
| Condos | 41 | $265K | 3.9% |
| Multi-family | 13 | $399K | 4.5% |
| Manufactured homes | 12 | $141K | 3.9% |
| Townhouses | 3 | $400K | 3.0% |
Top-ranked homes for sale in Branson this month
Scored 1-10 against real Airbnb comps. Addresses, photos and the full underwriting are in the app.
- #1Buy · 8/103 bd · 2 ba multi-family propertyZIP 65616 · listed at $215K
- Cap rate
- 8.8%
- Cash flow
- +$365/mo
- Nightly
- $151 at 35%
- #2Buy · 8/103 bd · 2 ba multi-family propertyZIP 65616 · listed at $215K
- Cap rate
- 8.8%
- Cash flow
- +$365/mo
- Nightly
- $151 at 35%
- #3Buy · 8/106 bd · 6 ba condoZIP 65616 · listed at $525K
- Cap rate
- 8.4%
- Cash flow
- +$728/mo
- Nightly
- $642 at 35%
How Branson compares
Branson ranks #2 of 4 Midwest markets in STRROI's live ranking; Door County leads the region with a median cap rate of 5.6%. Its 4.4% cap rate is 1.5 points above the 2.9% median across all 57 ranked markets, and its $265K typical list price is cheaper than the Midwest median of $432K.
| Rank | Market | Cap rate | Typical price |
|---|---|---|---|
| #7 | Door County, WI | 5.6% | $400K |
| #13 | Branson, MO | 4.4% | $265K |
| #16 | Traverse City, MI | 4.3% | $598K |
| #46 | Lake of the Ozarks, MO | 2.1% | $465K |
Rank is national, by median cap rate across active STR-viable listings. Cash flow uses STRROI's default financing assumptions. See the full ranking
Estimated Annual Performance
* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.
Why Investors Choose Branson
Branson STR investing, answered
Is Branson, MO a good short-term rental market?
Branson is a Midwest STR market with a 4.4% median cap rate, 35% annual occupancy, and $190/night across STR-viable listings, based on 110 active listings. It ranks #13 of 57 markets by median cap rate in STRROI's live ranking. This month 4 of its 110 homes for sale rate Buy or better.
What is the average Airbnb occupancy rate in Branson?
STR-viable properties in Branson average about 35% occupancy across the year. Peak season is May - Oct, holiday weeks. Occupancy here reflects availability-adjusted booking performance, not raw calendar occupancy, so it represents what a full-time operated rental can realistically achieve.
How much do short-term rentals earn in Branson?
At $190/night and 35% occupancy, a typical Branson STR grosses roughly $24,064 per year before expenses, leaving an estimated $14,438 in net operating income. Across analyzed listings the median cap rate is 4.4%. Individual results depend on property, amenities, and management.
What types of properties work best for STR in Branson?
Among homes for sale right now, 5+ bedroom homes post the strongest median cap rate by size (4.8%), and single-family homes lead by property type (4.8%). With guests, the best-performing STR types here are Cabin, Lakefront Home, Condo, Single Family. Matching the local guest profile and the amenities that drive bookings matters more than raw square footage.
How many homes for sale in Branson cash flow as an Airbnb?
5 of 110 STR-viable listings (5%) project positive monthly cash flow after the mortgage, assuming 20% down at a 7.5% rate on a 30-year loan. The top-ranked listing this month is a 3-bedroom multi-family property in ZIP 65616 listed at $215K, projecting a 8.8% cap rate and +$365 a month.
What is the median home price in Branson, MO right now?
The median list price of the 110 homes for sale STRROI tracks in Branson is $264,950, and the middle half are priced between $199K and $426K. The median price per square foot is $181. These are homes that could run as short-term rentals, mainly ZIP 65616, not every sale in the area. Against a 4.4% median cap rate, that price level sets the return baseline you'd underwrite against.
How long do homes stay on the market in Branson?
Homes for sale in Branson have been listed 86 days on average, close to the 101 days typical across the 56 markets in STRROI's ranking. 44 of them were listed in the last 30 days.
Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.Stats sourced from 110 active listings · last updated Oct 17, 2026
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