STRROI is a short-term rental (STR) investment analysis platform. It pulls live MLS listings, scores every property for STR return on investment (ROI) using real Airbnb comps, and generates AI-written deal memos, so investors can underwrite deals faster and with more confidence.

How does the buy rating work?

Every property is scored 1-10 based on cash-on-cash return (35%), cap rate (30%), monthly cash flow (20%), and property quality signals (15%). Scores of 8-10 are Strong Buy, 6-7 are Buy, 4-5 are Hold, and below 4 are Pass.

What data does STRROI use?

STRROI combines live MLS listing data with real short-term rental comp data: the same active listings your competition will be booking. Cap rates, ADR, occupancy, and cash flow are all calculated from real market data, not estimates.

What is an AI Deal Memo?

An AI Deal Memo is a full investment analysis document generated by AI in under 30 seconds. It includes an investment thesis, comparable rental analysis, risk factors, financing scenarios, sensitivity tables, and a buy/pass recommendation, formatted to share with partners or lenders.

Is there a free plan?

Yes. The free plan gives you full access to the STRROI interface using demo market data, so you can explore every feature before committing. Paid plans start at $24/month and unlock live MLS searches, real STR comps, and AI-powered analysis.

How is STRROI different from AirDNA or Mashvisor?

AirDNA and Mashvisor show you STR performance data for properties you already own or are researching manually. STRROI starts from live for-sale MLS listings and automatically underwriting each one for STR viability, so you're finding deals, not just analyzing them. The AI Deal Memo feature is also unique: no other STR tool generates a full underwriting memo from live comps.

Midwest7.5% avg cap rateLive · 205 active listings

Branson, MO

Ozarks entertainment hub - high-yield Midwest cabin market

Branson is the Midwest's most visited STR market, drawing over 9 million visitors annually to its live entertainment shows, Table Rock Lake, and Silver Dollar City theme park. Entry prices are exceptionally low relative to returns, making Branson one of the best cash-flow markets in the country for budget-conscious investors. Cabin and lakefront properties outperform standard homes significantly.

7.5%

Avg Cap Rate

Net operating income / price

46%

Avg Occupancy

Annual average

$293

Avg Nightly Rate

All property types

$553K

Avg List Price

STR-viable properties

37 active listings in Branson currently rate Strong Buy

Our engine scores every for-sale property against real Airbnb comps. See which ones made the cut.

See the ranked listings

Estimated Annual Performance

Gross rental revenue

46% occ × $293/night

$49,302

Est. operating expenses

Mgmt, cleaning, supplies, insurance (~40%)

- $19,721

Est. net operating income

Before mortgage & depreciation

$29,581

At $553K avg price

Implied cap rate

5.4%

* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.

Why Investors Choose Branson

9M+ annual visitors - one of largest Midwest tourism draws

Among lowest entry prices of any major US STR market

Table Rock Lake lakefront properties command 2× base rate

High cap rates relative to comparable coastal markets

Peak season: May - Oct, holiday weeks

Top property types: Cabin, Lakefront Home, Condo, Single Family

Primary zip: 65616, 65672, 65737

Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.Stats sourced from 205 active listings · last updated Jul 14, 2026

Run a live analysis in Branson

Search active MLS listings in Branson and instantly see cap rates, cash flow projections, and STR comp-backed nightly rates - all in one underwriting report.

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