Branson, MO
Ozarks entertainment hub - high-yield Midwest cabin market
Branson is the Midwest's most visited STR market, drawing over 9 million visitors annually to its live entertainment shows, Table Rock Lake, and Silver Dollar City theme park. Entry prices are exceptionally low relative to returns, making Branson one of the best cash-flow markets in the country for budget-conscious investors. Cabin and lakefront properties outperform standard homes significantly.
41 active listings in Branson are analyzed and ranked right now
Scored 1-10 against real Airbnb comps. See which properties rank highest and why.
Estimated Annual Performance
* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.
Why Investors Choose Branson
Branson STR investing, answered
Is Branson, MO a good short-term rental market?
Branson is a Midwest STR market averaging a 4.1% cap rate, 27% annual occupancy, and $251/night across STR-viable listings, based on 41 active listings. Branson is the Midwest's most visited STR market, drawing over 9 million visitors annually to its live entertainment shows, Table Rock Lake, and Silver Dollar City theme park. Entry prices are exceptionally low relative to returns, making Branson one of the best cash-flow markets in the country for budget-conscious investors. Cabin and lakefront properties outperform standard homes significantly.
What is the average Airbnb occupancy rate in Branson?
STR-viable properties in Branson average about 27% occupancy across the year. Peak season is May - Oct, holiday weeks. Occupancy here reflects availability-adjusted booking performance, not raw calendar occupancy, so it represents what a full-time operated rental can realistically achieve.
How much do short-term rentals earn in Branson?
At $251/night and 27% occupancy, a typical Branson STR grosses roughly $25,011 per year before expenses, leaving an estimated $15,007 in net operating income against a $528K average price, an implied 2.8% cap rate. Individual results depend on property, amenities, and management.
What types of properties work best for STR in Branson?
The strongest-performing STR property types in Branson are Cabin, Lakefront Home, Condo, Single Family. 9M+ annual visitors - one of largest Midwest tourism draws. Matching the local guest profile and the amenities that drive bookings in this market matters more than raw square footage.
What is the median STR-viable home price in Branson?
STR-viable listings in Branson average around $528K. Primary STR ZIP codes include 65616, 65672, 65737. Combined with the market's 4.1% average cap rate, that price level sets the return baseline you'd underwrite against.
Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.Stats sourced from 41 active listings · last updated Sep 1, 2026
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