Napa Valley, CA
California wine country - luxury harvest season STR market
Napa Valley is the most recognized wine destination in North America, drawing over 3.5 million visitors annually from San Francisco (1 hour), Sacramento, and internationally. STR demand peaks during harvest season (August-October) when harvest dinners, balloon rides, and winery events drive ADR to extraordinary levels. The County of Napa enforces strict STR regulations with use permits required in the Agricultural Watershed zone.
41 active listings in Napa Valley are analyzed and ranked right now
Scored 1-10 against real Airbnb comps. See which properties rank highest and why.
Estimated Annual Performance
* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.
Why Investors Choose Napa Valley
Napa Valley STR investing, answered
Is Napa Valley, CA a good short-term rental market?
Napa Valley is a West Coast STR market averaging a 2.9% cap rate, 32% annual occupancy, and $421/night across STR-viable listings, based on 41 active listings. Napa Valley is the most recognized wine destination in North America, drawing over 3.5 million visitors annually from San Francisco (1 hour), Sacramento, and internationally. STR demand peaks during harvest season (August-October) when harvest dinners, balloon rides, and winery events drive ADR to extraordinary levels. The County of Napa enforces strict STR regulations with use permits required in the Agricultural Watershed zone.
What is the average Airbnb occupancy rate in Napa Valley?
STR-viable properties in Napa Valley average about 32% occupancy across the year. Peak season is Aug - Oct (harvest), spring. Occupancy here reflects availability-adjusted booking performance, not raw calendar occupancy, so it represents what a full-time operated rental can realistically achieve.
How much do short-term rentals earn in Napa Valley?
At $421/night and 32% occupancy, a typical Napa Valley STR grosses roughly $49,173 per year before expenses, leaving an estimated $29,504 in net operating income against a $2.8M average price, an implied 1.0% cap rate. Individual results depend on property, amenities, and management.
What types of properties work best for STR in Napa Valley?
The strongest-performing STR property types in Napa Valley are Farmhouse, Vineyard Estate, Cottage, Luxury Home. 3.5M+ annual wine country visitors - strongest demand density in CA. Matching the local guest profile and the amenities that drive bookings in this market matters more than raw square footage.
What is the median STR-viable home price in Napa Valley?
STR-viable listings in Napa Valley average around $2.8M. Primary STR ZIP codes include 94558, 94562, 94574. Combined with the market's 2.9% average cap rate, that price level sets the return baseline you'd underwrite against.
Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.Stats sourced from 41 active listings · last updated Sep 1, 2026
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