Southeast6.8% avg cap rate

Destin, FL

Florida Panhandle's Emerald Coast gem

Destin's emerald-green Gulf waters and sugar-white sand beaches consistently rank among the most beautiful in the US. The Emerald Coast draws affluent Southern families, particularly from Atlanta, Birmingham, and Nashville. Gulf-front and gulf-view properties command significant premiums, and strong average nightly rates reflect the upscale buyer profile.

6.8%
Avg Cap Rate
Net operating income / price
66%
Avg Occupancy
Annual average
$475
Avg Nightly Rate
All property types
$725K
Median Price
STR-viable properties

Estimated Annual Performance

Gross rental revenue
66% occ × $475/night
$114,428
Est. operating expenses
Mgmt, cleaning, supplies, insurance (~40%)
– $45,771
Est. net operating income
Before mortgage & depreciation
$68,657
At median price
Implied cap rate
9.5%

* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.

Why Investors Choose Destin

Emerald Gulf waters — premium photography drives Airbnb conversions
Affluent repeat visitor base (Atlanta, Nashville, Dallas drive markets)
HarborWalk Village marina access adds year-round draw
Relatively low STR regulation vs. other FL markets
Peak season: Memorial Day – Labor Day
Top property types: Condo, Gulf-front Home, Townhouse
Primary zip: 32541, 32550, 32578

Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.

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