STRROI is a short-term rental (STR) investment analysis platform. It pulls live MLS listings, scores every property for STR return on investment (ROI) using real Airbnb comps, and generates AI-written deal memos — so investors can underwrite deals faster and with more confidence.

How does the buy rating work?

Every property is scored 1–10 based on cash-on-cash return (35%), cap rate (30%), monthly cash flow (20%), and property quality signals (15%). Scores of 8–10 are Strong Buy, 6–7 are Buy, 4–5 are Hold, and below 4 are Pass.

What data does STRROI use?

STRROI combines live MLS listing data with real short-term rental comp data — the same active listings your competition will be booking. Cap rates, ADR, occupancy, and cash flow are all calculated from real market data, not estimates.

What is an AI Deal Memo?

An AI Deal Memo is a full investment analysis document generated by AI in under 30 seconds. It includes an investment thesis, comparable rental analysis, risk factors, financing scenarios, sensitivity tables, and a buy/pass recommendation — formatted to share with partners or lenders.

Is there a free plan?

Yes. The free plan gives you full access to the STRROI interface using demo market data, so you can explore every feature before committing. Paid plans start at $24/month and unlock live MLS searches, real STR comps, and AI-powered analysis.

How is STRROI different from AirDNA or Mashvisor?

AirDNA and Mashvisor show you STR performance data for properties you already own or are researching manually. STRROI starts from live for-sale MLS listings and automatically underwriting each one for STR viability — so you're finding deals, not just analyzing them. The AI Deal Memo feature is also unique: no other STR tool generates a full underwriting memo from live comps.

Midwest7.4% avg cap rate

Traverse City, MI

Michigan wine country and Great Lakes beach STR gem

Traverse City is the cultural and tourism capital of northern Michigan, combining the Old Mission and Leelanau wine peninsulas, stunning Lake Michigan beaches, and the National Cherry Festival with a thriving farm-to-table dining scene. The market serves Chicago, Detroit, and Grand Rapids as a premier summer escape, and demand has grown dramatically post-pandemic as remote workers extended stays.

7.4%

Avg Cap Rate

Net operating income / price

62%

Avg Occupancy

Annual average

$295

Avg Nightly Rate

All property types

$480K

Median Price

STR-viable properties

Estimated Annual Performance

Gross rental revenue

62% occ × $295/night

$66,759

Est. operating expenses

Mgmt, cleaning, supplies, insurance (~40%)

– $26,704

Est. net operating income

Before mortgage & depreciation

$40,055

At median price

Implied cap rate

8.3%

* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.

Why Investors Choose Traverse City

100+ wineries across Old Mission and Leelanau peninsulas

National Cherry Festival drives massive July ADR spike

Lake Michigan beach properties command 50-80% premium

Growing year-round market as restaurant/arts scene matures

Peak season: June – Sept (peaks: July Cherry Festival, Aug)

Top property types: Cottage, Single Family, Lakefront Home, Farmhouse

Primary zip: 49684, 49686, 49685

Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.

Run a live analysis in Traverse City

Search active MLS listings in Traverse City and instantly see cap rates, cash flow projections, and STR comp-backed nightly rates — all in one underwriting report.

Search Traverse City Listings

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