Southeast2.1% avg cap rateLive · 41 active listings

Hilton Head Island, SC

Luxury golf and beach island - premium repeat visitor market

Hilton Head Island is the most upscale STR market in South Carolina, combining 12 miles of beach, 24 golf courses, and a gated resort infrastructure that attracts a high-income, repeat-visitor demographic. The island's Sea Pines, Palmetto Dunes, and Shipyard Plantation communities are particularly popular STR markets with strong HOA-managed amenity access.

2.1%
Avg Cap Rate
Net operating income / price
34%
Avg Occupancy
Annual average
$523
Avg Nightly Rate
All property types
$3.5M
Avg List Price
STR-viable properties

41 active listings in Hilton Head Island are analyzed and ranked right now

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Estimated Annual Performance

Gross rental revenue
34% occ × $523/night
$63,950
Est. operating expenses
Mgmt, cleaning, supplies, insurance (~40%)
- $25,580
Est. net operating income
Before mortgage & depreciation
$38,370
At $3.5M avg price
Implied cap rate
1.1%

* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.

Why Investors Choose Hilton Head Island

24 golf courses including Heritage PGA Tour event venue
Gated plantation communities with managed amenities
High-income repeat visitor demographic - long stays common
Strong shoulder demand from golf groups and family reunions
Peak season: Mar - May (golf), June - Aug (beach)
Top property types: Villa, Single Family, Condo, Golf Course Home
Primary zip: 29928, 29926

Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.Stats sourced from 41 active listings · last updated Jul 17, 2026

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