Southeast6.6% avg cap rate

Hilton Head Island, SC

Luxury golf and beach island — premium repeat visitor market

Hilton Head Island is the most upscale STR market in South Carolina, combining 12 miles of beach, 24 golf courses, and a gated resort infrastructure that attracts a high-income, repeat-visitor demographic. The island's Sea Pines, Palmetto Dunes, and Shipyard Plantation communities are particularly popular STR markets with strong HOA-managed amenity access.

6.6%
Avg Cap Rate
Net operating income / price
64%
Avg Occupancy
Annual average
$425
Avg Nightly Rate
All property types
$690K
Median Price
STR-viable properties

Estimated Annual Performance

Gross rental revenue
64% occ × $425/night
$99,280
Est. operating expenses
Mgmt, cleaning, supplies, insurance (~40%)
– $39,712
Est. net operating income
Before mortgage & depreciation
$59,568
At median price
Implied cap rate
8.6%

* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.

Why Investors Choose Hilton Head Island

24 golf courses including Heritage PGA Tour event venue
Gated plantation communities with managed amenities
High-income repeat visitor demographic — long stays common
Strong shoulder demand from golf groups and family reunions
Peak season: Mar – May (golf), June – Aug (beach)
Top property types: Villa, Single Family, Condo, Golf Course Home
Primary zip: 29928, 29926

Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.

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