Southeast6.7% avg cap rate

Sarasota, FL

Florida arts capital — Siesta Key and cultural tourism

Sarasota combines the arts (The Ringling, a world-class opera and ballet scene) with Siesta Key Beach — consistently rated the #1 beach in the US for its powdery quartz sand. The market attracts an affluent, culturally engaged visitor that generates strong ADR and multi-night stays. Siesta Key STR inventory is constrained and highly competitive; mainland Sarasota offers more accessible entry points.

6.7%
Avg Cap Rate
Net operating income / price
67%
Avg Occupancy
Annual average
$415
Avg Nightly Rate
All property types
$695K
Median Price
STR-viable properties

Estimated Annual Performance

Gross rental revenue
67% occ × $415/night
$101,488
Est. operating expenses
Mgmt, cleaning, supplies, insurance (~40%)
– $40,595
Est. net operating income
Before mortgage & depreciation
$60,893
At median price
Implied cap rate
8.8%

* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.

Why Investors Choose Sarasota

Siesta Key Beach — finest quartz sand beach in the US
Affluent arts-tourism demographic drives high multi-night ADR
Sarasota-Bradenton International Airport supports fly-to visitors
Strong seasonal snowbird demand Nov – Apr
Peak season: Nov – Apr (snowbirds), summer families
Top property types: Condo, Single Family, Beach Cottage, Villa
Primary zip: 34242, 34231, 34236, 34239

Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.

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