Sarasota, FL
Florida arts capital - Siesta Key and cultural tourism
Sarasota combines the arts (The Ringling, a world-class opera and ballet scene) with Siesta Key Beach - consistently rated the #1 beach in the US for its powdery quartz sand. The market attracts an affluent, culturally engaged visitor that generates strong ADR and multi-night stays. Siesta Key STR inventory is constrained and highly competitive; mainland Sarasota offers more accessible entry points.
41 active listings in Sarasota are analyzed and ranked right now
Scored 1-10 against real Airbnb comps. See which properties rank highest and why.
Estimated Annual Performance
* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.
Why Investors Choose Sarasota
Sarasota STR investing, answered
Is Sarasota, FL a good short-term rental market?
Sarasota is a Southeast STR market averaging a 2.2% cap rate, 49% annual occupancy, and $469/night across STR-viable listings, based on 41 active listings. Sarasota combines the arts (The Ringling, a world-class opera and ballet scene) with Siesta Key Beach - consistently rated the #1 beach in the US for its powdery quartz sand. The market attracts an affluent, culturally engaged visitor that generates strong ADR and multi-night stays. Siesta Key STR inventory is constrained and highly competitive; mainland Sarasota offers more accessible entry points.
What is the average Airbnb occupancy rate in Sarasota?
STR-viable properties in Sarasota average about 49% occupancy across the year. Peak season is Nov - Apr (snowbirds), summer families. Occupancy here reflects availability-adjusted booking performance, not raw calendar occupancy, so it represents what a full-time operated rental can realistically achieve.
How much do short-term rentals earn in Sarasota?
At $469/night and 49% occupancy, a typical Sarasota STR grosses roughly $84,052 per year before expenses, leaving an estimated $50,431 in net operating income against a $5.0M average price, an implied 1.0% cap rate. Individual results depend on property, amenities, and management.
What types of properties work best for STR in Sarasota?
The strongest-performing STR property types in Sarasota are Condo, Single Family, Beach Cottage, Villa. Siesta Key Beach - finest quartz sand beach in the US. Matching the local guest profile and the amenities that drive bookings in this market matters more than raw square footage.
What is the median STR-viable home price in Sarasota?
STR-viable listings in Sarasota average around $5.0M. Primary STR ZIP codes include 34242, 34231, 34236. Combined with the market's 2.2% average cap rate, that price level sets the return baseline you'd underwrite against.
Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.Stats sourced from 41 active listings · last updated Sep 1, 2026
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