Southeast1.5% avg cap rateLive · 131 active listings

30A / Santa Rosa Beach, FL

Florida Panhandle's premium coastal corridor

Scenic Highway 30A is Florida's most coveted 20-mile stretch of Gulf Coast, anchored by picture-perfect communities like Rosemary Beach, Seaside, Alys Beach, and WaterColor. The market commands the highest nightly rates in the Florida Panhandle and attracts an affluent Southern family demographic. Supply is tightly constrained by conservation land, and appreciation has been exceptional.

Across 131 active STR-viable listings analyzed this month, 30A / Santa Rosa Beach shows a 1.5% median cap rate at a $633K median list price, 34% occupancy, and $203/night. That ranks #53 of 57 markets in STRROI's live ranking. At typical prices, cash flow is tight: most listings only pencil out with a large down payment, a below-list purchase, or above-market nightly rates.

1.5%
Median Cap Rate
Across analyzed listings
34%
Avg Occupancy
Annual average
$203
Avg Nightly Rate
All property types
$633K
Median List Price
STR-viable properties

30A / Santa Rosa Beach real estate market right now

As of October 15, 2026, STRROI is tracking 131 homes for sale in 30A / Santa Rosa Beach that could run as short-term rentals, at a median list price of $632,900. The middle half are priced between $392K and $1.2M. That works out to a median of $467 per square foot for a typical 1,576 square foot home. Homes here have been on the market 104 days on average, close to the 101 days typical across the 56 markets in STRROI's ranking. 39 of them were listed in the last 30 days.

131
Homes for sale
39 new in the last 30 days
$392K to $1.2M
Price range
Middle half of listings
$467
Price per sq ft
Median, 1,576 sq ft typical
104
Days on market
Average, vs 101 typical

These numbers cover the homes for sale STRROI analyzes as potential short-term rentals in 30A / Santa Rosa Beach, mainly ZIP 32459. They are not every home sale in the area, so they can differ from MLS-wide figures. Month-by-month price history starts Oct 2026 and fills in as the market is re-checked each month.

What's for sale in 30A / Santa Rosa Beach right now

Of the 131 homes for sale we analyzed in 30A / Santa Rosa Beach, none project positive monthly cash flow with 20% down at a 7.5% rate, and none rate Buy or better on STRROI's 1-10 scale. 3-bedroom homes are the most common (56 for sale, median $425K). They also post the best median cap rate of any bedroom count, 2.3%, against 0.4% for 5+ bedroom homes. By property type, manufactured homes lead at a 3.0% median cap rate across 9 listings.

How 131 listings rate as an Airbnb
  • Weak: 19
  • Avoid: 112
By bedrooms
BedsFor saleMedian priceCap rate
17$745K0.7%
228$599K1.4%
356$425K2.3%
422$1.1M1.3%
5+18$5.8M0.4%
By property type
TypeFor saleMedian priceCap rate
Single-family homes41$999K1.4%
Townhouses41$420K2.2%
Condos39$699K1.4%
Manufactured homes9$335K3.0%

Top-ranked homes for sale in 30A / Santa Rosa Beach this month

Scored 1-10 against real Airbnb comps. Addresses, photos and the full underwriting are in the app.

  1. #1Weak · 4/10
    5 bd · 3 ba manufactured home
    ZIP 32459 · listed at $370K
    Cap rate
    5.5%
    Cash flow
    -$385/mo
    Nightly
    $337 at 34%
  2. #2Weak · 3/10
    4 bd · 2 ba manufactured home
    ZIP 32459 · listed at $335K
    Cap rate
    3.9%
    Cash flow
    -$793/mo
    Nightly
    $234 at 34%
  3. #3Weak · 3/10
    3 bd · 3 ba townhouse
    ZIP 32459 · listed at $248K
    Cap rate
    3.8%
    Cash flow
    -$600/mo
    Nightly
    $189 at 34%
See which homes these are

How 30A / Santa Rosa Beach compares

30A / Santa Rosa Beach ranks #20 of 21 Southeast markets in STRROI's live ranking; St. Augustine leads the region with a median cap rate of 5.7%. Its 1.5% cap rate is 1.4 points below the 2.9% median across all 57 ranked markets, and its $633K typical list price is close to the Southeast median of $633K.

Southeast STR markets by median cap rate
RankMarketCap rateTypical price
#43Anna Maria Island, FL2.2%$3.5M
#45Hilton Head Island, SC2.2%$950K
#47Sarasota, FL2.1%$1.2M
#49Miami Beach, FL1.8%$2.4M
#50Charleston, SC1.8%$2.5M
#5330A / Santa Rosa Beach, FL1.5%$633K
#56Clearwater Beach, FL0.6%$1.1M

Rank is national, by median cap rate across active STR-viable listings. Cash flow uses STRROI's default financing assumptions. See the full ranking

Estimated Annual Performance

Gross rental revenue
34% occ × $203/night
$25,118
Est. operating expenses
Mgmt, cleaning, supplies, insurance (~40%)
- $10,047
Est. net operating income
Before mortgage & depreciation
$15,071
Median cap rate
Per-listing underwriting across 131 listings
1.5%

* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.

Why Investors Choose 30A / Santa Rosa Beach

Highest ADR in the Florida Panhandle - premium design-forward market
Conservation land on north side permanently caps supply growth
Rosemary Beach and Alys Beach earn among highest nightly rates in Florida
Strong appreciation history - capital gains compound STR income
Peak season: Memorial Day - Labor Day (family), spring
Top property types: Single Family, Cottage, Gulf-view Home, Townhouse
Primary zip: 32459, 32461, 32550

30A / Santa Rosa Beach STR investing, answered

Is 30A / Santa Rosa Beach, FL a good short-term rental market?

30A / Santa Rosa Beach is a Southeast STR market with a 1.5% median cap rate, 34% annual occupancy, and $203/night across STR-viable listings, based on 131 active listings. It ranks #53 of 57 markets by median cap rate in STRROI's live ranking. This month none of its 131 homes for sale rate Buy or better.

What is the average Airbnb occupancy rate in 30A / Santa Rosa Beach?

STR-viable properties in 30A / Santa Rosa Beach average about 34% occupancy across the year. Peak season is Memorial Day - Labor Day (family), spring. Occupancy here reflects availability-adjusted booking performance, not raw calendar occupancy, so it represents what a full-time operated rental can realistically achieve.

How much do short-term rentals earn in 30A / Santa Rosa Beach?

At $203/night and 34% occupancy, a typical 30A / Santa Rosa Beach STR grosses roughly $25,118 per year before expenses, leaving an estimated $15,071 in net operating income. Across analyzed listings the median cap rate is 1.5%. Individual results depend on property, amenities, and management.

What types of properties work best for STR in 30A / Santa Rosa Beach?

Among homes for sale right now, 3-bedroom homes post the strongest median cap rate by size (2.3%), and manufactured homes lead by property type (3.0%). With guests, the best-performing STR types here are Single Family, Cottage, Gulf-view Home, Townhouse. Matching the local guest profile and the amenities that drive bookings matters more than raw square footage.

How many homes for sale in 30A / Santa Rosa Beach cash flow as an Airbnb?

0 of 131 STR-viable listings (0%) project positive monthly cash flow after the mortgage, assuming 20% down at a 7.5% rate on a 30-year loan. The top-ranked listing this month is a 5-bedroom manufactured home in ZIP 32459 listed at $370K, projecting a 5.5% cap rate and -$385 a month.

What is the median home price in 30A / Santa Rosa Beach, FL right now?

The median list price of the 131 homes for sale STRROI tracks in 30A / Santa Rosa Beach is $632,900, and the middle half are priced between $392K and $1.2M. The median price per square foot is $467. These are homes that could run as short-term rentals, mainly ZIP 32459, not every sale in the area. Against a 1.5% median cap rate, that price level sets the return baseline you'd underwrite against.

How long do homes stay on the market in 30A / Santa Rosa Beach?

Homes for sale in 30A / Santa Rosa Beach have been listed 104 days on average, close to the 101 days typical across the 56 markets in STRROI's ranking. 39 of them were listed in the last 30 days.

Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.Stats sourced from 131 active listings · last updated Oct 15, 2026

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