Southeast6.0% avg cap rate

30A / Santa Rosa Beach, FL

Florida Panhandle's premium coastal corridor

Scenic Highway 30A is Florida's most coveted 20-mile stretch of Gulf Coast, anchored by picture-perfect communities like Rosemary Beach, Seaside, Alys Beach, and WaterColor. The market commands the highest nightly rates in the Florida Panhandle and attracts an affluent Southern family demographic. Supply is tightly constrained by conservation land, and appreciation has been exceptional.

6.0%
Avg Cap Rate
Net operating income / price
65%
Avg Occupancy
Annual average
$695
Avg Nightly Rate
All property types
$1.1M
Median Price
STR-viable properties

Estimated Annual Performance

Gross rental revenue
65% occ × $695/night
$164,889
Est. operating expenses
Mgmt, cleaning, supplies, insurance (~40%)
– $65,956
Est. net operating income
Before mortgage & depreciation
$98,933
At median price
Implied cap rate
8.6%

* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.

Why Investors Choose 30A / Santa Rosa Beach

Highest ADR in the Florida Panhandle — premium design-forward market
Conservation land on north side permanently caps supply growth
Rosemary Beach and Alys Beach earn among highest nightly rates in Florida
Strong appreciation history — capital gains compound STR income
Peak season: Memorial Day – Labor Day (family), spring
Top property types: Single Family, Cottage, Gulf-view Home, Townhouse
Primary zip: 32459, 32461, 32550

Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.

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