Southeast6.9% avg cap rate

Charleston, SC

Historic charm meets coastal demand — premium SE market

Charleston consistently ranks among America's top travel destinations, blending antebellum architecture, world-class dining, and proximity to barrier island beaches. The Peninsula, French Quarter, and Cannonborough neighborhoods drive the highest STR rates, while beach communities like Sullivan's Island and Isle of Palms offer coastal alternatives. City STR regulations require a license and limit non-owner-occupied rentals.

6.9%
Avg Cap Rate
Net operating income / price
69%
Avg Occupancy
Annual average
$370
Avg Nightly Rate
All property types
$620K
Median Price
STR-viable properties

Estimated Annual Performance

Gross rental revenue
69% occ × $370/night
$93,185
Est. operating expenses
Mgmt, cleaning, supplies, insurance (~40%)
– $37,274
Est. net operating income
Before mortgage & depreciation
$55,911
At median price
Implied cap rate
9.0%

* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.

Why Investors Choose Charleston

Consistently ranked top 3 US travel destination
Bachelorette and group travel market rivals Nashville
Historic district character drives strong listing conversion
Proximity to beaches adds coastal demand layer
Peak season: Mar – May, Sept – Nov
Top property types: Single Family, Cottage, Condo, Historic Home
Primary zip: 29401, 29403, 29405, 29412

Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.

Run a live analysis in Charleston

Search active MLS listings in Charleston and instantly see cap rates, cash flow projections, and STR comp-backed nightly rates — all in one underwriting report.