Southeast8.3% avg cap rate

Panama City Beach, FL

Florida Panhandle — high-volume family and spring break market

Panama City Beach offers 27 miles of Gulf Coast beach and one of the densest STR markets in Florida. Entry prices are meaningfully lower than Destin and 30A while delivering comparable occupancy during peak season. The market is heavily family- and spring-break-driven, with strong Memorial Day through Labor Day performance and soft winters.

8.3%
Avg Cap Rate
Net operating income / price
65%
Avg Occupancy
Annual average
$295
Avg Nightly Rate
All property types
$425K
Median Price
STR-viable properties

Estimated Annual Performance

Gross rental revenue
65% occ × $295/night
$69,989
Est. operating expenses
Mgmt, cleaning, supplies, insurance (~40%)
– $27,996
Est. net operating income
Before mortgage & depreciation
$41,993
At median price
Implied cap rate
9.9%

* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.

Why Investors Choose Panama City Beach

27 miles of Gulf beachfront — massive supply and demand base
Lower entry prices than Destin/30A with similar peak occupancy
Spring break demand drives March ADR spikes
Pier Park and casino traffic supports mid-week bookings
Peak season: Memorial Day – Labor Day, Spring Break
Top property types: Condo, Beach House, Gulf-front Unit
Primary zip: 32413, 32407, 32408

Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.

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