Door County, WI
Wisconsin's Cape Cod - cherry orchards and Lake Michigan escapes
Door County is a 70-mile peninsula jutting into Lake Michigan with 300 miles of shoreline, 5 state parks, and a cherry/apple orchard culture that draws visitors from Chicago, Milwaukee, and Minneapolis. Often called the "Cape Cod of the Midwest," it attracts an arts-and-outdoors demographic that generates strong repeat visitation and above-average length of stay.
2 active listings in Door County currently rate Strong Buy
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Estimated Annual Performance
* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.
Why Investors Choose Door County
Door County STR investing, answered
Is Door County, WI a good short-term rental market?
Door County is a Midwest STR market averaging a 6.7% cap rate, 45% annual occupancy, and $346/night across STR-viable listings, based on 41 active listings. Door County is a 70-mile peninsula jutting into Lake Michigan with 300 miles of shoreline, 5 state parks, and a cherry/apple orchard culture that draws visitors from Chicago, Milwaukee, and Minneapolis. Often called the "Cape Cod of the Midwest," it attracts an arts-and-outdoors demographic that generates strong repeat visitation and above-average length of stay.
What is the average Airbnb occupancy rate in Door County?
STR-viable properties in Door County average about 45% occupancy across the year. Peak season is June - Sept (peaks: July-Aug). Occupancy here reflects availability-adjusted booking performance, not raw calendar occupancy, so it represents what a full-time operated rental can realistically achieve.
How much do short-term rentals earn in Door County?
At $346/night and 45% occupancy, a typical Door County STR grosses roughly $56,831 per year before expenses, leaving an estimated $34,099 in net operating income against a $839K average price, an implied 4.1% cap rate. Individual results depend on property, amenities, and management.
What types of properties work best for STR in Door County?
The strongest-performing STR property types in Door County are Cottage, Single Family, Waterfront Home, Cabin. 300 miles of Lake Michigan and Green Bay shoreline. Matching the local guest profile and the amenities that drive bookings in this market matters more than raw square footage.
What is the median STR-viable home price in Door County?
STR-viable listings in Door County average around $839K. Primary STR ZIP codes include 54235, 54212, 54210. Combined with the market's 6.7% average cap rate, that price level sets the return baseline you'd underwrite against.
Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.Stats sourced from 41 active listings · last updated Sep 1, 2026
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