STRROI is a short-term rental (STR) investment analysis platform. It pulls live MLS listings, scores every property for STR return on investment (ROI) using real Airbnb comps, and generates AI-written deal memos — so investors can underwrite deals faster and with more confidence.

How does the buy rating work?

Every property is scored 1–10 based on cash-on-cash return (35%), cap rate (30%), monthly cash flow (20%), and property quality signals (15%). Scores of 8–10 are Strong Buy, 6–7 are Buy, 4–5 are Hold, and below 4 are Pass.

What data does STRROI use?

STRROI combines live MLS listing data with real short-term rental comp data — the same active listings your competition will be booking. Cap rates, ADR, occupancy, and cash flow are all calculated from real market data, not estimates.

What is an AI Deal Memo?

An AI Deal Memo is a full investment analysis document generated by AI in under 30 seconds. It includes an investment thesis, comparable rental analysis, risk factors, financing scenarios, sensitivity tables, and a buy/pass recommendation — formatted to share with partners or lenders.

Is there a free plan?

Yes. The free plan gives you full access to the STRROI interface using demo market data, so you can explore every feature before committing. Paid plans start at $24/month and unlock live MLS searches, real STR comps, and AI-powered analysis.

How is STRROI different from AirDNA or Mashvisor?

AirDNA and Mashvisor show you STR performance data for properties you already own or are researching manually. STRROI starts from live for-sale MLS listings and automatically underwriting each one for STR viability — so you're finding deals, not just analyzing them. The AI Deal Memo feature is also unique: no other STR tool generates a full underwriting memo from live comps.

Midwest7.9% avg cap rate

Door County, WI

Wisconsin's Cape Cod — cherry orchards and Lake Michigan escapes

Door County is a 70-mile peninsula jutting into Lake Michigan with 300 miles of shoreline, 5 state parks, and a cherry/apple orchard culture that draws visitors from Chicago, Milwaukee, and Minneapolis. Often called the "Cape Cod of the Midwest," it attracts an arts-and-outdoors demographic that generates strong repeat visitation and above-average length of stay.

7.9%

Avg Cap Rate

Net operating income / price

60%

Avg Occupancy

Annual average

$245

Avg Nightly Rate

All property types

$380K

Median Price

STR-viable properties

Estimated Annual Performance

Gross rental revenue

60% occ × $245/night

$53,655

Est. operating expenses

Mgmt, cleaning, supplies, insurance (~40%)

– $21,462

Est. net operating income

Before mortgage & depreciation

$32,193

At median price

Implied cap rate

8.5%

* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.

Why Investors Choose Door County

300 miles of Lake Michigan and Green Bay shoreline

Strong repeat-visitor loyalty — among highest return rates in Midwest

Cherry blossom season (May) and fall color (Oct) drive shoulder demand

Fish boils and folk art culture create unique local identity

Peak season: June – Sept (peaks: July–Aug)

Top property types: Cottage, Single Family, Waterfront Home, Cabin

Primary zip: 54235, 54212, 54210, 54209

Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.

Run a live analysis in Door County

Search active MLS listings in Door County and instantly see cap rates, cash flow projections, and STR comp-backed nightly rates — all in one underwriting report.

Search Door County Listings

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