Asheville, NC
Blue Ridge arts & culture - strong year-round demand
Asheville has built a national reputation as the cultural capital of the Southeast, with a thriving arts scene, James Beard-nominated restaurant row, and stunning Blue Ridge Parkway access. STR demand runs year-round - fall foliage rivals Vermont, summer hiking is strong, and the bachelorette/group travel market is enormous. City STR regulations require a permit and owner-occupancy in some zones.
41 active listings in Asheville are analyzed and ranked right now
Scored 1-10 against real Airbnb comps. See which properties rank highest and why.
Estimated Annual Performance
* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.
Why Investors Choose Asheville
Asheville STR investing, answered
Is Asheville, NC a good short-term rental market?
Asheville is a Southeast STR market averaging a 4.2% cap rate, 38% annual occupancy, and $307/night across STR-viable listings, based on 41 active listings. Asheville has built a national reputation as the cultural capital of the Southeast, with a thriving arts scene, James Beard-nominated restaurant row, and stunning Blue Ridge Parkway access. STR demand runs year-round - fall foliage rivals Vermont, summer hiking is strong, and the bachelorette/group travel market is enormous. City STR regulations require a permit and owner-occupancy in some zones.
What is the average Airbnb occupancy rate in Asheville?
STR-viable properties in Asheville average about 38% occupancy across the year. Peak season is Sept - Nov (foliage), summer. Occupancy here reflects availability-adjusted booking performance, not raw calendar occupancy, so it represents what a full-time operated rental can realistically achieve.
How much do short-term rentals earn in Asheville?
At $307/night and 38% occupancy, a typical Asheville STR grosses roughly $42,021 per year before expenses, leaving an estimated $25,213 in net operating income against a $734K average price, an implied 3.4% cap rate. Individual results depend on property, amenities, and management.
What types of properties work best for STR in Asheville?
The strongest-performing STR property types in Asheville are Cottage, Craftsman, Cabin, Bungalow. Named #1 US travel destination multiple years running. Matching the local guest profile and the amenities that drive bookings in this market matters more than raw square footage.
What is the median STR-viable home price in Asheville?
STR-viable listings in Asheville average around $734K. Primary STR ZIP codes include 28801, 28803, 28804. Combined with the market's 4.2% average cap rate, that price level sets the return baseline you'd underwrite against.
Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.Stats sourced from 41 active listings · last updated Sep 1, 2026
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