Southeast4.3% avg cap rateLive · 41 active listings

Asheville, NC

Blue Ridge arts & culture — strong year-round demand

Asheville has built a national reputation as the cultural capital of the Southeast, with a thriving arts scene, James Beard-nominated restaurant row, and stunning Blue Ridge Parkway access. STR demand runs year-round — fall foliage rivals Vermont, summer hiking is strong, and the bachelorette/group travel market is enormous. City STR regulations require a permit and owner-occupancy in some zones.

4.3%
Avg Cap Rate
Net operating income / price
62%
Avg Occupancy
Annual average
$270
Avg Nightly Rate
All property types
$824K
Median Price
STR-viable properties

Estimated Annual Performance

Gross rental revenue
62% occ × $270/night
$61,101
Est. operating expenses
Mgmt, cleaning, supplies, insurance (~40%)
– $24,440
Est. net operating income
Before mortgage & depreciation
$36,661
At median price
Implied cap rate
7.2%

* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.

Why Investors Choose Asheville

Named #1 US travel destination multiple years running
Bachelorette capital of the Southeast — extremely high group ADR
Blue Ridge Parkway access — hiking and fall foliage demand
Check permit requirements — city has active STR ordinance
Peak season: Sept – Nov (foliage), summer
Top property types: Cottage, Craftsman, Cabin, Bungalow
Primary zip: 28801, 28803, 28804, 28805, 28806

Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.Stats sourced from 41 active listings · last updated Jun 1, 2026

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