STRROI is a short-term rental (STR) investment analysis platform. It pulls live MLS listings, scores every property for STR return on investment (ROI) using real Airbnb comps, and generates AI-written deal memos, so investors can underwrite deals faster and with more confidence.

How does the buy rating work?

Every property is scored 1-10 based on cash-on-cash return (35%), cap rate (30%), monthly cash flow (20%), and property quality signals (15%). Scores of 8-10 are Strong Buy, 6-7 are Buy, 4-5 are Hold, and below 4 are Pass.

What data does STRROI use?

STRROI combines live MLS listing data with real short-term rental comp data: the same active listings your competition will be booking. Cap rates, ADR, occupancy, and cash flow are all calculated from real market data, not estimates.

What is an AI Deal Memo?

An AI Deal Memo is a full investment analysis document generated by AI in under 30 seconds. It includes an investment thesis, comparable rental analysis, risk factors, financing scenarios, sensitivity tables, and a buy/pass recommendation, formatted to share with partners or lenders.

Is there a free plan?

Yes. The free plan gives you full access to the STRROI interface using demo market data, so you can explore every feature before committing. Paid plans start at $24/month and unlock live MLS searches, real STR comps, and AI-powered analysis.

How is STRROI different from AirDNA or Mashvisor?

AirDNA and Mashvisor show you STR performance data for properties you already own or are researching manually. STRROI starts from live for-sale MLS listings and automatically underwriting each one for STR viability, so you're finding deals, not just analyzing them. The AI Deal Memo feature is also unique: no other STR tool generates a full underwriting memo from live comps.

Southeast4.0% avg cap rateLive · 493 active listings

Gatlinburg, TN

Great Smoky Mountains gateway - year-round demand

Gatlinburg sits at the entrance to Great Smoky Mountains National Park - the most-visited national park in the US with 12M+ annual visitors. Unlike beach markets, Gatlinburg runs nearly year-round: peak summer hiking, fall foliage, winter ski/holiday, and spring wildflower season. Cabin inventory dominates and strong occupancy metrics translate to exceptional cap rates.

4.0%

Avg Cap Rate

Net operating income / price

37%

Avg Occupancy

Annual average

$256

Avg Nightly Rate

All property types

$782K

Avg List Price

STR-viable properties

1 active listing in Gatlinburg currently rate Strong Buy

Our engine scores every for-sale property against real Airbnb comps. See which ones made the cut.

See the ranked listings

Estimated Annual Performance

Gross rental revenue

37% occ × $256/night

$34,479

Est. operating expenses

Mgmt, cleaning, supplies, insurance (~40%)

- $13,792

Est. net operating income

Before mortgage & depreciation

$20,687

At $782K avg price

Implied cap rate

2.6%

* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.

Why Investors Choose Gatlinburg

12M+ visitors to Smoky Mountains NP annually

True year-round demand - no hard off-season

Cabin supply drives unique inventory with hot tubs and game rooms

Strong domestic drive-to market - recession resilient

Peak season: Year-round (peaks: Oct foliage, Dec holidays)

Top property types: Cabin, Chalet, Condo

Primary zip: 37738, 37862, 37863

Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.Stats sourced from 493 active listings · last updated Jul 18, 2026

Run a live analysis in Gatlinburg

Search active MLS listings in Gatlinburg and instantly see cap rates, cash flow projections, and STR comp-backed nightly rates - all in one underwriting report.

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