Pigeon Forge, TN
Smoky Mountain gateway - cabins and family demand
Pigeon Forge sits just outside Great Smoky Mountains National Park, offering the perfect mix of family attractions (Dollywood, Titanic Museum) and mountain cabin escapes. The STR market here is dominated by large cabin inventory with hot tubs, game rooms, and mountain views. Year-round demand patterns mirror Gatlinburg, with some of the highest occupancy rates in the Southeast.
41 active listings in Pigeon Forge are analyzed and ranked right now
Scored 1-10 against real Airbnb comps. See which properties rank highest and why.
Estimated Annual Performance
* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.
Why Investors Choose Pigeon Forge
Pigeon Forge STR investing, answered
Is Pigeon Forge, TN a good short-term rental market?
Pigeon Forge is a Southeast STR market averaging a 3.4% cap rate, 38% annual occupancy, and $188/night across STR-viable listings, based on 41 active listings. Pigeon Forge sits just outside Great Smoky Mountains National Park, offering the perfect mix of family attractions (Dollywood, Titanic Museum) and mountain cabin escapes. The STR market here is dominated by large cabin inventory with hot tubs, game rooms, and mountain views. Year-round demand patterns mirror Gatlinburg, with some of the highest occupancy rates in the Southeast.
What is the average Airbnb occupancy rate in Pigeon Forge?
STR-viable properties in Pigeon Forge average about 38% occupancy across the year. Peak season is Year-round (Oct foliage, Dec holidays, summer). Occupancy here reflects availability-adjusted booking performance, not raw calendar occupancy, so it represents what a full-time operated rental can realistically achieve.
How much do short-term rentals earn in Pigeon Forge?
At $188/night and 38% occupancy, a typical Pigeon Forge STR grosses roughly $25,938 per year before expenses, leaving an estimated $15,563 in net operating income against a $655K average price, an implied 2.4% cap rate. Individual results depend on property, amenities, and management.
What types of properties work best for STR in Pigeon Forge?
The strongest-performing STR property types in Pigeon Forge are Cabin, Chalet, Log Home. Dollywood draws 3M+ visitors annually. Matching the local guest profile and the amenities that drive bookings in this market matters more than raw square footage.
What is the median STR-viable home price in Pigeon Forge?
STR-viable listings in Pigeon Forge average around $655K. Primary STR ZIP codes include 37863, 37862, 37764. Combined with the market's 3.4% average cap rate, that price level sets the return baseline you'd underwrite against.
Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.Stats sourced from 41 active listings · last updated Sep 1, 2026
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