STRROI is a short-term rental (STR) investment analysis platform. It pulls live MLS listings, scores every property for STR return on investment (ROI) using real Airbnb comps, and generates AI-written deal memos — so investors can underwrite deals faster and with more confidence.

How does the buy rating work?

Every property is scored 1–10 based on cash-on-cash return (35%), cap rate (30%), monthly cash flow (20%), and property quality signals (15%). Scores of 8–10 are Strong Buy, 6–7 are Buy, 4–5 are Hold, and below 4 are Pass.

What data does STRROI use?

STRROI combines live MLS listing data with real short-term rental comp data — the same active listings your competition will be booking. Cap rates, ADR, occupancy, and cash flow are all calculated from real market data, not estimates.

What is an AI Deal Memo?

An AI Deal Memo is a full investment analysis document generated by AI in under 30 seconds. It includes an investment thesis, comparable rental analysis, risk factors, financing scenarios, sensitivity tables, and a buy/pass recommendation — formatted to share with partners or lenders.

Is there a free plan?

Yes. The free plan gives you full access to the STRROI interface using demo market data, so you can explore every feature before committing. Paid plans start at $24/month and unlock live MLS searches, real STR comps, and AI-powered analysis.

How is STRROI different from AirDNA or Mashvisor?

AirDNA and Mashvisor show you STR performance data for properties you already own or are researching manually. STRROI starts from live for-sale MLS listings and automatically underwriting each one for STR viability — so you're finding deals, not just analyzing them. The AI Deal Memo feature is also unique: no other STR tool generates a full underwriting memo from live comps.

Southeast9.7% avg cap rate

Pigeon Forge, TN

Smoky Mountain gateway — cabins and family demand

Pigeon Forge sits just outside Great Smoky Mountains National Park, offering the perfect mix of family attractions (Dollywood, Titanic Museum) and mountain cabin escapes. The STR market here is dominated by large cabin inventory with hot tubs, game rooms, and mountain views. Year-round demand patterns mirror Gatlinburg, with some of the highest occupancy rates in the Southeast.

9.7%

Avg Cap Rate

Net operating income / price

76%

Avg Occupancy

Annual average

$285

Avg Nightly Rate

All property types

$395K

Median Price

STR-viable properties

Estimated Annual Performance

Gross rental revenue

76% occ × $285/night

$79,059

Est. operating expenses

Mgmt, cleaning, supplies, insurance (~40%)

– $31,624

Est. net operating income

Before mortgage & depreciation

$47,435

At median price

Implied cap rate

12.0%

* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.

Why Investors Choose Pigeon Forge

Dollywood draws 3M+ visitors annually

Cabin with hot tub earns 30-50% more than comparable home

Year-round demand — winter holiday and spring break strong

Lower entry prices than Gatlinburg with comparable returns

Peak season: Year-round (Oct foliage, Dec holidays, summer)

Top property types: Cabin, Chalet, Log Home

Primary zip: 37863, 37862, 37764

Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.

Run a live analysis in Pigeon Forge

Search active MLS listings in Pigeon Forge and instantly see cap rates, cash flow projections, and STR comp-backed nightly rates — all in one underwriting report.

Search Pigeon Forge Listings

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