STRROI is a short-term rental (STR) investment analysis platform. It pulls live MLS listings, scores every property for STR return on investment (ROI) using real Airbnb comps, and generates AI-written deal memos — so investors can underwrite deals faster and with more confidence.

How does the buy rating work?

Every property is scored 1–10 based on cash-on-cash return (35%), cap rate (30%), monthly cash flow (20%), and property quality signals (15%). Scores of 8–10 are Strong Buy, 6–7 are Buy, 4–5 are Hold, and below 4 are Pass.

What data does STRROI use?

STRROI combines live MLS listing data with real short-term rental comp data — the same active listings your competition will be booking. Cap rates, ADR, occupancy, and cash flow are all calculated from real market data, not estimates.

What is an AI Deal Memo?

An AI Deal Memo is a full investment analysis document generated by AI in under 30 seconds. It includes an investment thesis, comparable rental analysis, risk factors, financing scenarios, sensitivity tables, and a buy/pass recommendation — formatted to share with partners or lenders.

Is there a free plan?

Yes. The free plan gives you full access to the STRROI interface using demo market data, so you can explore every feature before committing. Paid plans start at $24/month and unlock live MLS searches, real STR comps, and AI-powered analysis.

How is STRROI different from AirDNA or Mashvisor?

AirDNA and Mashvisor show you STR performance data for properties you already own or are researching manually. STRROI starts from live for-sale MLS listings and automatically underwriting each one for STR viability — so you're finding deals, not just analyzing them. The AI Deal Memo feature is also unique: no other STR tool generates a full underwriting memo from live comps.

Southwest6.1% avg cap rate

Sedona, AZ

Red rock luxury — Arizona's premier retreat market

Sedona commands some of the highest nightly rates among non-beach STR markets in the US, fueled by luxury wellness retreats, spiritual tourism, world-class hiking, and exceptional red rock photography backdrops. The drive-to market from Phoenix (2 hours) and Las Vegas (4 hours) sustains year-round demand. Sedona enforces a strict short-term rental licensing process through the City of Sedona.

6.1%

Avg Cap Rate

Net operating income / price

65%

Avg Occupancy

Annual average

$545

Avg Nightly Rate

All property types

$825K

Median Price

STR-viable properties

Estimated Annual Performance

Gross rental revenue

65% occ × $545/night

$129,301

Est. operating expenses

Mgmt, cleaning, supplies, insurance (~40%)

– $51,720

Est. net operating income

Before mortgage & depreciation

$77,581

At median price

Implied cap rate

9.4%

* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.

Why Investors Choose Sedona

Among highest ADR for non-coastal STR in the US

Wellness and spiritual tourism drives premium longer stays

Red rock views add 25-40% premium on nightly rate

Strict city STR license required — supply naturally constrained

Peak season: Oct – May (avoids summer heat)

Top property types: Single Family, Luxury Villa, Casita

Primary zip: 86336, 86339, 86351

Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.

Run a live analysis in Sedona

Search active MLS listings in Sedona and instantly see cap rates, cash flow projections, and STR comp-backed nightly rates — all in one underwriting report.

Search Sedona Listings

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