Fredericksburg, TX
Texas Hill Country wine country - romantic weekend escape
Fredericksburg is the heart of the Texas Hill Country wine region, with 50+ wineries on the Fredericksburg Wine Road drawing over 1.5 million visitors annually. The German heritage town's Main Street, peach orchards, and lavender farms create a uniquely romantic getaway that commands premium ADR on weekends year-round. San Antonio and Austin (both ~70 miles) provide enormous drive-to feeder markets.
40 active listings in Fredericksburg are analyzed and ranked right now
Scored 1-10 against real Airbnb comps. See which properties rank highest and why.
Estimated Annual Performance
* Estimates based on market averages. Individual property performance varies. Always run a full underwriting analysis.
Why Investors Choose Fredericksburg
Fredericksburg STR investing, answered
Is Fredericksburg, TX a good short-term rental market?
Fredericksburg is a South Central STR market averaging a 4.9% cap rate, 41% annual occupancy, and $365/night across STR-viable listings, based on 40 active listings. Fredericksburg is the heart of the Texas Hill Country wine region, with 50+ wineries on the Fredericksburg Wine Road drawing over 1.5 million visitors annually. The German heritage town's Main Street, peach orchards, and lavender farms create a uniquely romantic getaway that commands premium ADR on weekends year-round. San Antonio and Austin (both ~70 miles) provide enormous drive-to feeder markets.
What is the average Airbnb occupancy rate in Fredericksburg?
STR-viable properties in Fredericksburg average about 41% occupancy across the year. Peak season is Spring (bluebonnets), fall (harvest), Valentine's Day. Occupancy here reflects availability-adjusted booking performance, not raw calendar occupancy, so it represents what a full-time operated rental can realistically achieve.
How much do short-term rentals earn in Fredericksburg?
At $365/night and 41% occupancy, a typical Fredericksburg STR grosses roughly $54,755 per year before expenses, leaving an estimated $32,853 in net operating income against a $1.1M average price, an implied 2.9% cap rate. Individual results depend on property, amenities, and management.
What types of properties work best for STR in Fredericksburg?
The strongest-performing STR property types in Fredericksburg are Cottage, Farmhouse, Cabin, Single Family. 50+ wineries on the Fredericksburg Wine Road. Matching the local guest profile and the amenities that drive bookings in this market matters more than raw square footage.
What is the median STR-viable home price in Fredericksburg?
STR-viable listings in Fredericksburg average around $1.1M. Primary STR ZIP codes include 78624. Combined with the market's 4.9% average cap rate, that price level sets the return baseline you'd underwrite against.
Market averages, not guarantees. Cap rates, occupancy, and nightly rates are market-wide averages based on active STR listings and historical data. Individual property performance depends on location, amenities, management, and listing quality. Always run a full underwriting analysis before purchasing.Stats sourced from 40 active listings · last updated Sep 1, 2026
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